Meanwhile, in Italy, he writes for the newspaper Il Giorno and makes for RAI. (Radio Italiana) the radio show Hell for leather.

He establishes the Frama Film International, a TV advertisements production company, the Blue Lion Film and the Ananda Film and stands out as a TV and advertisements director on an international level.

Along with five other directors, he directs the movie for the 20th anniversary of Cannes’ International Advertising Film Festival.